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GIOVANNI SCOPECE SENIOR ART DIRECTOR
L'Oreal Paris
On the 21st of March, L’Oréal Paris and our inspiring Saudi spokesperson Aseel Omran took over the 82 screens
of the Riyadh Boulevard, to share our brand manifesto and Assel’s Lesson of Worth.
An unprecedent statement that gave goosebumps to more than 100 key opinion leaders in live and millions of Saudi Women, thanks to their posts, articles and coverage by MBC, the #1 Middle East TV channel.
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of the Riyadh Boulevard, to share our brand manifesto and Assel’s Lesson of Worth.
An unprecedent statement that gave goosebumps to more than 100 key opinion leaders in live and millions of Saudi Women, thanks to their posts, articles and coverage by MBC, the #1 Middle East TV channel.
Click to see more
Code Tenderloin
Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district
by educating its less fortunate residents on everything from job readiness to coding.
As they grow as an organization, we helped them create a new identity.
To do so, we designed a symbol that represents their beliefs and their roots.
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by educating its less fortunate residents on everything from job readiness to coding.
As they grow as an organization, we helped them create a new identity.
To do so, we designed a symbol that represents their beliefs and their roots.
Click to see more
Audi
The Audi experience at the Singapore Motorshow is nothing short of a blockbuster.
The 16 Audi cars on sale are all critically-acclaimed. The exclusive Audi Motorshow deals leave people at the edge of their seats. And the exciting in-booth activities and experiences truly are certified hits.
It all goes to show that, like a Hollywood blockbuster movie, this Audi Motorshow is definitely one you shouldn’t miss!
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The 16 Audi cars on sale are all critically-acclaimed. The exclusive Audi Motorshow deals leave people at the edge of their seats. And the exciting in-booth activities and experiences truly are certified hits.
It all goes to show that, like a Hollywood blockbuster movie, this Audi Motorshow is definitely one you shouldn’t miss!
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Ferrero
A Valentine's day movie to celebrate relationships even when life keeps us a part.
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Audi
When Audi launched their new A1 . A4 . A5 . Q3 . Q5 . Q7,
we had to adapt their campaigns to the Singaporean vibe and atmosphere.
Because of Covid, shootings were to avoid, so everything had to be created using stocks images.
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we had to adapt their campaigns to the Singaporean vibe and atmosphere.
Because of Covid, shootings were to avoid, so everything had to be created using stocks images.
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Ferrero
A Christmas movie with the perfect balance of authenticity within a sophisticated cinematic beauty.
What we want the audience to identify with is the sincere and relatable relationships and environment, not a commercial, but the feeling that we are peeking in on actual interactions between real people, even when a camera isn’t pointed at them.
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What we want the audience to identify with is the sincere and relatable relationships and environment, not a commercial, but the feeling that we are peeking in on actual interactions between real people, even when a camera isn’t pointed at them.
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Samsung
An online retail campaign to highlight the comfort and convenience of the Samsung Online Store.
Whether it’s quality family time, a delicious meal, the comfort of a cosy home, the happy moments
that come as a result from our products.
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Whether it’s quality family time, a delicious meal, the comfort of a cosy home, the happy moments
that come as a result from our products.
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Awarded Student Work
FCB Health . Adidas . Geosocks . Faber Castell
PRINT / 3D MODELING / INSTALLATION / PRODUCT INNOVATION / MOBILE / DIGITAL / SOCIAL / OOH
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PRINT / 3D MODELING / INSTALLATION / PRODUCT INNOVATION / MOBILE / DIGITAL / SOCIAL / OOH
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