Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district by educating its less fortunate residents on everything from job readiness to coding.
As they grow as an organization, we helped them create a new identity. To do so, we designed a symbol that represents their beliefs and their roots. To emphasize where they come from and what shaped them as an organization, we decided to take inspiration from the actual shape of the Tenderloin and turn it into our logo-mark.
Art Director . Giovanni Scopece
Copywriter . Sarah Sutton, Sara Muchnick
Designer . Jodi Duncan
ACD/Art . Shravan Hegdé
ACD/Copy . Kamil Kowalczyk
Agency . ARGONAUT, Inc. San Francisco
Using donated pieces from major local artists, we gathered over $50,000 in donations to the organization.
Then we furthered the reach
of the brand by hosting
its first fundraiser
selling 409 tickets
and 16 custom pieces
that we had commissioned.