GIOVANNI SCOPECE ART DIRECTOR

Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district by educating its less fortunate residents on everything from job readiness to coding.

As they grow as an organization, we helped them create a new identity. To do so, we designed a symbol that represents their beliefs and their roots. To emphasize where they come from and what shaped them as an organization, we decided to take inspiration from the actual shape of the Tenderloin and turn it into our logo-mark.