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Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district by educating its less fortunate residents on everything from job readiness to coding.

 

As they grow as an organization, we helped them create a new identity. To do so, we designed a symbol that represents their beliefs and their roots. To emphasize where they come from and what shaped them as an organization, we decided to take inspiration from the actual shape of the Tenderloin and turn it into our logo-mark.

Credits:

Art Director .  Giovanni Scopece

Copywriter . Sarah Sutton, Sara Muchnick

Designer . Katie Meza, Jodi Duncan

ACD/Art . Shravan Hegdé
ACD/Copy . Kamil Kowalczyk

Agency . ARGONAUT, Inc. San Francisco

Results:

Using donated pieces from major local artists, we gathered over $50,000 in donations to the organization.

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Then we furthered the reach

of the brand by hosting

its first fundraiser

selling 409 tickets

and 16 custom pieces

that we had commissioned.

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