MASE | ilmiosito

Opioid crisis has risen above our heads without us noticing that.

It crawls closer and closer with things we think cause no harm: prescription from a doctor, one time syringe, pills from pharmacy. And when it starts with one, then being followed by another, just one more last time again and again, it brings to an addiction.

FCB Health goal consist in showing the end result for anyone underestimating

opioid addiction.

Credits:

Art Director . Giovanni Scopece, Mubarak Nojimudeen

3D Artist . Justus Rosenkranz, Giovanni Scopece

Miami Ad School Hamburg

Awards:

One Show – Young Ones Merit

SIA – Summit Creative Award Gold

Adobe Design Achievement Awards Semifinalist

Ads of the World

Ordinary activities like doing laundry and playing sports are complicated, time consuming and costly in large cities like New York. Not having enough time to exercise is a common excuse and the same goes for doing laundry.

So, we created the world’s first Adidas laundromat gym that brings the community together to workout while doing laundry.

Credits:

Art Director . Marianna Von Fedak, Giovanni Scopece, Stephanie Sánchez

Copywriter . Oddra Lacs

Miami Ad School Hamburg

Awards:

Clio Sports Shortlist

Adobe Design Achievement Awards Semifinalist

How?

Washing cycles activates

the court lights you prefer.

In every Laundrogym you can

choose between Yoga, Basket

or Soccer.

Lots of things can go easily wrong while conquering peaks and bottoms in the nature. These geolocation equipped socks by GeoSocks send out SOS calls to nearby rescue teams if your heart rate reaches your personal critical stage.

Possible by the technological advancement of interchangeable chips with lithium polymer batteries.

Credits:

Art Director . Mubarak Nojimudeen, Giovanni Scopece, Caspar Persson

Copywriter . Irakli Asatiani

Miami Ad School Hamburg

Awards:

Future Lions shortlist