GIOVANNI SCOPECE SENIOR ART DIRECTOR
Works that I admire.
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EXPERIENCES
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Freelancer
Senior Art Director . 2023 - present
// Clients: FP7 McCann (Mastercard, Aldar, Dettol) - Saatchi & Saatchi (Visa, Merex Investment, Nana, Samsung, Nivea) - RAPP (Mercedes Benz) - M&C Saatchi (Meydan, City Walk, Modon, Hudayriyat) - Magnitude Digital (Hardees, Krispy Kreme).
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FP7 McCann Dubai
Art Director . 2021 - 2023
// Clients: Mastercard, L'Oreal Paris, Heinz,
Aldar, McDonald's
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Publicis Groupe Singapore
Art Director . 2019 - 2021
// Clients: Samsung, Audi, MG, Nespresso,
Disney, Panadol, Ferrero, Nutella
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Ogilvy & Mather Tokyo
Creative Intern – Art Director . 2018
// Clients: Tokyo FM, Olympus, CocaCola
ARGONAUT San Francisco
Creative Intern – Art Director . 2018
// Clients: MetLife, Cricket, CodeTenderloin
Ogilvy & Mather New York
Creative Intern – Art Director . 2018
// Clients: Ikea, Siemens
Facebook Hamburg
Art Director Junior “4 Seconds Projects” . 2017
// Client: Labello ​
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EDUCATION
Master of Science, Kreation and Management, Steinbeis University
Berlin, Germany.
Thesis: To analyze the impact of advertising into
the mind of children.
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Diploma, Art Direction,
Miami Advertising School Europe
Hamburg, Germany.
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Bachelor, Cinema and Media Engineering,
Polytechnic University
Torino, Italy.
JUROR & LECTURER
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Canadian University Dubai
Design Final Competition Juror . 2022
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First Media Design School Singapore
Design Guest Lecturer . 2020 - 2021
Film Festival Torino
Juror . 2015 – 2016
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PUBLICATIONS
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Ramadan 2023: The guide to reactive holiday content –
by FP7 McCann’s Giovanni Scopece
07 Mar 2023 - Campaign Middle East
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01 Feb 2023 - Loeries
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Dubai Lynx 2023 Grand Prix Winners
16 Mar 2023 - Little Black Book
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The Annual 2022: Top 10 digital and
28 Nov 2022 - Campaign Middle East
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Heinz Arabia Dives into World Cup Spirit
28 Nov 2022 - AdAge
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Real-life Where's Waldo at the World Cup
28 Nov 2022 - The National
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Heinz Arabia turns football fan into
28 Nov 2022 - Campaign Middle East
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How Heinz used an innovative marketing stunt
28 Nov 2022 - DOHA news
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Thomas Heinz has been transformed into a
walking billboard for Heinz Arabia
28 Nov 2022 - Your Middle East
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Why Is Everyone Trying To #FINDHEINZ?
28 Nov 2022 - Tech Bullion
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Mastercard expands decades-long football
legacy through GUINNESS WORLD RECORDS™ title
26 sept 2022 - Bloomberg
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Luis Figo plays football in zero gravity
27 sept 2022 - Sky Sports
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Luis Figo helps break world record on
27 sept 2022 - ESPN
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GUINNESS WORLD RECORDS title for the 'Highest
Altitude Game of Football on a Parabolic Flight
26 sept 2022 - Wallstreet
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Luís Figo plays in record-breaking zero-gravity
26 sept 2022 - The Guardian
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First of Its Kind Zero Gravity Football Game
27 sept 2022 - Little Black Book
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Zero-gravity football game played at 20,230 feet
27 sept 2022 - INDEPENDENT
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Luis Figo helps break world record
27 sept 2022 - TOY.news
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The first-of-its-kind football game in zero gravity
conditions to a place where no match
27 sept 2022 - Markets Insider
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The highest altitude match in history
27 sept 2022 - Time Out Dubai
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LUIS FIGO PLAYS IN RECORD-BREAKING HIGHEST
ALTITUDE ZERO-GRAVITY FOOTBALL GAME
27 sept 2022 - EuroSport
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Zero gravity soccer game breaks world record
8 Oct 2022 - Fox Detroit
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Zero-Gravity Football with Luis Figo -
8 Oct 2022 - Guinness World Records
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Portuguese legend Luis Figo was among eight soccer
stars who set a new Guinness World Record
26 Sept 2022 - NBC Los Angeles
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26 Sept 2022 - USA today
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Luis Figo helps break the world record
26 Sept 2022 - UK Sport
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RECORD-BREAKING ZERO-GRAVITY FOOTBALL GAME
26 Sept 2022 - Soccer 24 Africa
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First Of Its Kind Zero Gravity Football Game
20 Sept 2022 - Press Release Network​
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A diverse team of football heroes from across
the Middle East, Europe, and Latin America.
14 Oct 2022 - Campaign Middle East
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Nothing compared to competing in zero gravity,
more than 20,000 feetabove the ground, which
is exactly the scenario agency FP7 McCann Dubai
26 Sept 2022 - Muse by Cllio
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Luis Figo flies in a special aircraft
30 Sept 2022 - Switzerland Times
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Mastercard literally took the game to new heights
04 Nov 2022 - ACTIVATIVE
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Luis Figo scores a bicycle kick goal
in ‘zero gravity’ football match
5 May 2023 - The Indian EXPRESS
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for the 'Highest Altitude Game of Football (Soccer)
30 Sept 2022 - The Korea Herald
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Ever seen a zero-gravity football match?
23 March 2022 - Hindustan Times
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L’Oreal Paris holds celebration of women’s
23 March 2022 - Arab News
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L’Oréal Paris Celebrates Women’s Month
21 March 2022 - destinationKSA
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2021 Forbes 30 under 30 Shortlist
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La Stampa Achille Valdata Award Juror
32 Torino Film Festival - torinosette
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Campaign Name: Don’t Ignore The Signs
Client: FCB Health - Ads of the World
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Campaign Name: Turns Writers into Artist
Client: Faber Castell - Ads of the World
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Client: FCB Health - Ads of the World ​
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Campaign Name: Shortest Horror Stories
Client: 13th Street - Ads of the World​​
HONORS & AWARDS
Client: Mastercard | Campaign Name: The Out of
this world Match.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Outdoor, Live Advertising & Events.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Social Media Campaign
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Client: Heinz|Campaign Name: HeinzJack|
Category: Outdoor, Ambient & Experiential.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Innovation in Outdoor.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Excellence in Brand Experience.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Breakthrough on a budget.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Interactive Experience.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Live Advertising.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Social Engagement & Integration.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Sport, Best use
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Client: Mastercard | Campaign Name: The Out of
this world Match| Category: Public Relations
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Client: Mastercard | Campaign Name: The Out of
this world Match| Category: Sport, FIFA
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Client: Heinz|Campaign Name: HeinzJack|
Category: Outdoor
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Client: Heinz|Campaign Name: HeinzJack|
Category: Branded content entertainment
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Client: Heinz|Campaign Name: HeinzJack|
Category: Food & Drink
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Client: Heinz|Campaign Name: HeinzJack|
Category: Ambient, Out of Home
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Client: Heinz|Campaign Name: HeinzJack|
Category: Innovation in Out of Home
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Client: Mastercard | Campaign Name: The Out of
this world Match | Category: Branded Entertainment
Experiential - Virtual Events
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Client: Mastercard | Campaign Name: The Out of
this world Match | Category: Experiential
& Immersive Events - Virtual
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Client: Mastercard | Campaign Name: The Out of
this world Match | Category: Social Media -
Stunts & Activations
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Client: Heinz|Campaign Name: HeinzJack|
Category: Social Media - Stunt & Activation
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Client: Mastercard | Campaign Name: The Out of
this world Match | Category: Film Stars
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Client: Mastercard | Campaign Name: The Out of
this world Match | Category: Social & Influencer Stars
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Client: Heinz|Campaign Name: HeinzJack|
Category: Media Stars > Sectors > Foods
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Client: Heinz|Campaign Name: HeinzJack|
Category: Strategy Stars
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Client: Mastercard | Campaign Name: The Out of
this world Match | Category: Entertainment Video Stars
Client: Heinz|Campaign Name: HeinzJack|
Category: Brand Experience & Activation Stars
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Client: Heinz|Campaign Name: HeinzJack|
Category: PR Stars
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Client: Heinz|Campaign Name: HeinzJack|
Category: PR Stars
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Client: Heinz|Campaign Name: HeinzJack|
Category: PR Stars
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Client: Heinz|Campaign Name: HeinzJack|
Category: Use of Ambient media​
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Client: Heinz|Campaign Name: HeinzJack|
Category: PR Stars > Sectors > Foods
Client: Mastercard | Campaign Name: The Out of
this world Match | Category: PR Stars > Practices & Specialism > Events & Experiential
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Client: Mastercard | Campaign Name: The Out of
this world Match | Category: Media Stars
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Client: Heinz|Campaign Name: HeinzJack|
Category: Brand Experience & Activation Stars
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Client: Heinz|Campaign Name: HeinzJack|
Category: Guerrilla Marketing & Stunts.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Entertainment: Live Experience.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Breakthrough on a Budget.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Ambient Outdoor.
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Client: Heinz|Campaign Name: HeinzJack|
Category: Use of Ambient Media:
Large Scale
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Client: Mastercard | Campaign Name:
The Out of this world Match |
Category: Challenger Brand
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Client: Heinz|Campaign Name: HeinzJack|
Category: Guerrilla, Experience/Activation
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Client: Heinz|Campaign Name: HeinzJack|
Category: Ambient
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Client: Heinz|Campaign Name: HeinzJack|
Category: Single Medium Element
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Beauty Fast Forward - 1st Place
Client: L'Oreal | Campaign Name:
Women of Worth Activation|
Category: Activation
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Caples - Silver
Client: Heinz|Campaign Name: HeinzJack|
Category: Ambient, Guerilla and OOH
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Caples - Bronze
Client: Heinz|Campaign Name: HeinzJack|
Category: Integrated Campaigns
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Caples - Bronze
Client: Heinz|Campaign Name: HeinzJack|
Category: PR
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Client: Heinz|Campaign Name: HeinzJack|
Category: Immersive Experiences
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Client: Heinz|Campaign Name: HeinzJack|
Category: Use of social & Digital platforms
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Client: Heinz|Campaign Name: HeinzJack|
Category: Talent: Digital & Social
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Client: Mastercard | Campaign Name:
The Out of this world Match |
Category: Brand Experience & Activation
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Client: Heinz|Campaign Name: HeinzJack|
Category: PR / Earned
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Client: Mastercard | Campaign Name:
The Out of this world Match |
Category: Public Relations.
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Epica Award - Shortlist
Client: Mastercard | Campaign Name:
The Out of this world Match |
Category: Sport-Related Advertising.
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Client: FCB Health | Campaign Name: The End |
Category: Social Brief.
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Client: Adidas | Campaign Name: Laundrogym |
Category: Student Events-Experiential.
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Facebook – 4 Second Film
Client: Facebook-Labello |
Campaign Name: Kiss More.
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Future Lions 2017 Shortlist
Client: Lorpen | Campaign Name: Geosocks.
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2018 Applied Arts Awards Winner
Client: Faber Castell |
Campaign Name: Turns Writers into Artist.
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SIA – Summit Creative Award Gold
Client: Faber Castell |
Campaign Name: Turns Writers into Artist. |
Category: Student Campaign.
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SIA – Summit Creative Award Gold
Client: FCB Health | Campaign Name: The End |
Category: Student Conceptual Idea.
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SIA – Summit Creative Award Silver
Client: BBC | Campaign Name: Alive |
Category: Student Conceptual Product / Idea.
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Adobe Design Achievement Awards Semifinalist
Project Name: Lonely Temple |
Category: Fine Art – Video Editing / Post-Production.
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Adobe Design Achievement Awards Semifinalist
Client: Adidas | Campaign Name: Laundrogym |
Category: Commercial – Print / Graphic / Illustration.
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Adobe Design Achievement Awards Semifinalist
Client: FCB Health | Campaign Name: The End |
Category: Fine Art – Illustration.
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​Curiosity. Intensity. Elegance. Humor. Ciao.
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