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Works that I admire.

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EXPERIENCES

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Freelancer        

Senior Art Director . 2023 - present                     

// Clients: FP7 McCann (Mastercard, Aldar, Dettol) - Saatchi & Saatchi (Visa, Merex Investment, Nana, Samsung, Nivea) - RAPP (Mercedes Benz) - M&C Saatchi (Meydan, City Walk, Modon, Hudayriyat) - Magnitude Digital (Hardees, Krispy Kreme).

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FP7 McCann Dubai             

Art Director . 2021 - 2023                    

// Clients: Mastercard, L'Oreal Paris,  Heinz,

Aldar, McDonald's

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Publicis Groupe Singapore              

Art Director . 2019 - 2021                     

// Clients: Samsung, Audi, MG, Nespresso,

Disney, Panadol, Ferrero, Nutella

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Ogilvy & Mather Tokyo                               

Creative Intern – Art Director . 2018                        

// Clients: Tokyo FM, Olympus, CocaCola     

 

ARGONAUT San Francisco                         

Creative Intern – Art Director . 2018                     

// Clients: MetLife, Cricket, CodeTenderloin

 

Ogilvy & Mather New York                         

Creative Intern – Art Director . 2018                   

// Clients: Ikea, Siemens                                        

                                  

Facebook Hamburg                                     

Art Director Junior “4 Seconds Projects” . 2017

// Client: Labello                                                    â€‹

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EDUCATION

 

Master of Science, Kreation and Management, Steinbeis University 

Berlin, Germany.

Thesis: To analyze the impact of advertising into

the mind of children.

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Diploma, Art Direction,

Miami Advertising School Europe

Hamburg, Germany.

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Bachelor, Cinema and Media Engineering,

Polytechnic University

Torino, Italy.

JUROR & LECTURER

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Canadian University Dubai            

Design Final Competition Juror . 2022   

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First Media Design School Singapore              

Design Guest Lecturer . 2020 - 2021   

 

Film Festival Torino                       

Juror . 2015 – 2016

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PUBLICATIONS 

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Ramadan 2023: The guide to reactive holiday content –

by FP7 McCann’s Giovanni Scopece

07 Mar 2023 - Campaign Middle East

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Ranked #10 Art Director 2023

across Africa and Middle East

01 Feb 2023 - Loeries

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Dubai Lynx 2023 Grand Prix Winners

16 Mar 2023 - Little Black Book

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The Annual 2022: Top 10 digital and

social campaigns

28 Nov 2022 - Campaign Middle East

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Heinz Arabia Dives into World Cup Spirit

with its Latest Campaign

28 Nov 2022 - AdAge

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Real-life Where's Waldo at the World Cup

28 Nov 2022 - The National

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Heinz Arabia turns football fan into

human billboard

28 Nov 2022 - Campaign Middle East

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How Heinz used an innovative marketing stunt

at the World Cup in Qatar

28 Nov 2022 - DOHA news

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Thomas Heinz has been transformed into a

walking billboard for Heinz Arabia

28 Nov 2022 - Your Middle East

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Why Is Everyone Trying To #FINDHEINZ?

28 Nov 2022 - Tech Bullion

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Mastercard expands decades-long football

legacy through GUINNESS WORLD RECORDS™ title

with Luis Figo

26 sept 2022 - Bloomberg

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Luis Figo plays football in zero gravity

27 sept 2022 - Sky Sports

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Luis Figo helps break world record on

zero-gravity flight

27 sept 2022 - ESPN

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GUINNESS WORLD RECORDS title for the 'Highest

Altitude Game of Football on a Parabolic Flight

26 sept 2022 - Wallstreet

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Luís Figo plays in record-breaking zero-gravity

football game

26 sept 2022 - The Guardian

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First of Its Kind Zero Gravity Football Game

27 sept 2022 - Little Black Book

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Zero-gravity football game played at 20,230 feet

sets unique world record

27 sept 2022 - INDEPENDENT

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Luis Figo helps break world record

on zero-gravity flight

27 sept 2022 - TOY.news

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The first-of-its-kind football game in zero gravity

conditions to a place where no match

has gone before

27 sept 2022 - Markets Insider

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The highest altitude match in history

over 20,000 ft in the air

27 sept 2022 - Time Out Dubai

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LUIS FIGO PLAYS IN RECORD-BREAKING HIGHEST

ALTITUDE ZERO-GRAVITY FOOTBALL GAME

27 sept 2022 - EuroSport

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Zero gravity soccer game breaks world record

8 Oct 2022 - Fox Detroit

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Zero-Gravity Football with Luis Figo -

Guinness World Records

8 Oct 2022 - Guinness World Records

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Portuguese legend Luis Figo was among eight soccer

stars who set a new Guinness World Record

26 Sept 2022 - NBC Los Angeles

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Zero gravity soccer on plane

26 Sept 2022 - USA today

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Luis Figo helps break the world record

26 Sept 2022 - UK Sport

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RECORD-BREAKING ZERO-GRAVITY FOOTBALL GAME

26 Sept 2022 - Soccer 24 Africa

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First Of Its Kind Zero Gravity Football Game

20 Sept 2022 - Press Release Network​

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A diverse team of football heroes from across

the Middle East, Europe, and Latin America.

14 Oct 2022 - Campaign Middle East

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Nothing compared to competing in zero gravity,

more than 20,000 feetabove the ground, which

is exactly the scenario agency FP7 McCann Dubai

staged for Mastercard

26 Sept 2022 - Muse by Cllio

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Luis Figo flies in a special aircraft

30 Sept 2022 - Switzerland Times

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 Mastercard literally took the game to new heights

04 Nov 2022 - ACTIVATIVE

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Luis Figo scores a bicycle kick goal

in ‘zero gravity’ football match

5 May 2023 - The Indian EXPRESS

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GUINNESS WORLD RECORDS™ title

for the 'Highest Altitude Game of Football (Soccer)

on a Parabolic Flight'

30 Sept 2022 - The Korea Herald

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Ever seen a zero-gravity football match?

23 March 2022 - Hindustan Times

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L’Oreal Paris holds celebration of women’s

empowerment in Riyadh

23 March 2022 - Arab News

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L’Oréal Paris Celebrates Women’s Month

in Saudi Arabia

21 March 2022 - destinationKSA

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2021 Forbes 30 under 30 Shortlist

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La Stampa Achille Valdata Award Juror

32 Torino Film Festival - torinosette

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Campaign Name: Don’t Ignore The Signs

Client: FCB Health - Ads of the World

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Campaign Name: Turns Writers into Artist

Client: Faber Castell - Ads of the World 

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Campaign Name: The End​

Client: FCB Health - Ads of the World â€‹

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Campaign Name: Shortest Horror Stories

Client: 13th Street - Ads of the World​​

DOWNLOAD CV

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CONTACT

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giovanniscopece2@gmail.com

+971 526844375

Linkedin - Instagram

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HONORS & AWARDS

 

​Guinness World Record

Client: Mastercard | Campaign Name: The Out of

this world Match.

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Lynx Dubai - Grand Prix

Client: Heinz|Campaign Name: HeinzJack|

Category: Outdoor, Live Advertising & Events.

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Lories - Grand Prix

Client: Heinz|Campaign Name: HeinzJack|

Category: Social Media Campaign

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Cannes Lions - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Outdoor, Ambient & Experiential.

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Cannes Lions - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Innovation in Outdoor.

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Cannes Lions - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Excellence in Brand Experience.

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Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Breakthrough on a budget.

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Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Interactive Experience.

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Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Live Advertising.

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Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Social Engagement & Integration.

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New York Festival - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Sport, Best use

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New York Festival - Silver

Client: Mastercard | Campaign Name: The Out of

this world MatchCategory: Public Relations

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New York Festival - Finalist

Client: Mastercard | Campaign Name: The Out of

this world MatchCategory: Sport, FIFA 

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New York Festival - Finalist

Client: Heinz|Campaign Name: HeinzJack|

Category: Outdoor

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New York Festival - Finalist

Client: Heinz|Campaign Name: HeinzJack|

Category: Branded content entertainment

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Webby - Winner

Client: Heinz|Campaign Name: HeinzJack|

Category: Food & Drink

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Clio - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient, Out of Home

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One Show - Merit

Client: Heinz|Campaign Name: HeinzJack|

Category: Innovation in Out of Home

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One Show - Shortlist

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Branded Entertainment

Experiential - Virtual Events

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One Show - Shortlist

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Experiential

& Immersive Events - Virtual

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One Show - Shortlist

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Social Media -

Stunts & Activations

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One Show - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Social Media - Stunt & Activation

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MAD STARS - Crystal

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Film Stars 

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MAD STARS - Crystal

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Social & Influencer Stars

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MAD STARS - Crystal

Client: Heinz|Campaign Name: HeinzJack|

Category: Media Stars > Sectors > Foods

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MAD STARS - Crystal

Client: Heinz|Campaign Name: HeinzJack|

Category: Strategy Stars 

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MAD STARS - Gold

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Entertainment Video Stars

 

MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: Brand Experience & Activation Stars

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MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars

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MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars

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MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars

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MAD STARS - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Use of Ambient media​

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MAD STARS - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars > Sectors > Foods

 

MAD STARS - Bronze

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: PR Stars > Practices & Specialism > Events & Experiential

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MAD STARS - Bronze

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Media Stars

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MAD STARS - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Brand Experience & Activation Stars

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Lynx Dubai - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: Guerrilla Marketing & Stunts.

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Lynx Dubai - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: Entertainment: Live Experience.

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Lynx Dubai - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Breakthrough on a Budget.

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Lynx Dubai - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient Outdoor.

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Lynx Dubai - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Use of Ambient Media:

Large Scale

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Lynx Dubai - Bronze

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Challenger Brand

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Clio - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Guerrilla, Experience/Activation

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Lories - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient

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Lories - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Single Medium Element

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Beauty Fast Forward - 1st Place

Client: L'Oreal | Campaign Name:

Women of Worth Activation|

Category: Activation

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Caples - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient, Guerilla and OOH

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Caples - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Integrated Campaigns

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Caples - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: PR

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Lynx Dubai - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Immersive Experiences

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Lynx Dubai - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Use of social & Digital platforms

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Lynx Dubai - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Talent: Digital & Social

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Lynx Dubai - Shortlist

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Brand Experience & Activation

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ACE best of Heinz - Winner

Client: Heinz|Campaign Name: HeinzJack|

Category: PR / Earned

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Epica Award - Bronze

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Public Relations.

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Epica Award - Shortlist

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Sport-Related Advertising.

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One Show – Young Ones Merit

Client: FCB Health | Campaign Name: The End |

Category: Social Brief.

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Clio Awards Shortlist

Client: Adidas | Campaign Name: Laundrogym |

Category: Student Events-Experiential.

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Facebook – 4 Second Film                                 

Client: Facebook-Labello |

Campaign Name: Kiss More.

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Future Lions 2017 Shortlist                             

Client: Lorpen | Campaign Name: Geosocks.

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2018 Applied Arts Awards Winner

Client: Faber Castell |

Campaign Name: Turns Writers into Artist.

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SIA – Summit Creative Award Gold               

Client: Faber Castell |

Campaign Name: Turns Writers into Artist. |

Category: Student Campaign.

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SIA – Summit Creative Award Gold                 

Client: FCB Health | Campaign Name: The End |

Category: Student Conceptual Idea.

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SIA – Summit Creative Award Silver             

Client: BBC | Campaign Name: Alive |

Category: Student Conceptual Product / Idea.

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Adobe Design Achievement Awards Semifinalist

Project Name: Lonely Temple |

Category: Fine Art – Video Editing / Post-Production.

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Adobe Design Achievement Awards Semifinalist

Client: Adidas | Campaign Name: Laundrogym |

Category: Commercial – Print / Graphic / Illustration.

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Adobe Design Achievement Awards Semifinalist

Client: FCB Health | Campaign Name: The End |

Category: Fine Art – Illustration.

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​Curiosity. Intensity. Elegance. Humor. Ciao.

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