top of page
Gio.png

Works that I admire.

EXPERIENCES

FP7 McCann Dubai             

Art Director . 2022 - present                     

// Clients: Mastercard, L'Oreal Paris,  Heinz,

Aldar, McDonald's

Publicis Groupe Singapore              

Art Director . 2019 - 2022                     

// Clients: Samsung, Audi, MG, Nespresso,

Disney, Panadol, Ferrero, Nutella

Ogilvy & Mather Tokyo                               

Creative Intern – Art Director . 2018                        

// Clients: Tokyo FM, Olympus, CocaCola     

 

ARGONAUT San Francisco                         

Creative Intern – Art Director . 2018                     

// Clients: MetLife, Cricket, CodeTenderloin

 

Ogilvy & Mather New York                         

Creative Intern – Art Director . 2018                   

// Clients: Ikea, Siemens                                        

                                  

Facebook Hamburg                                     

Art Director Junior “4 Seconds Projects” . 2017

// Client: Labello                                                    

EDUCATION

 

Master of Science, Kreation and Management, 

Steinbeis University 

Berlin, Germany.

Thesis: To analyze the impact of advertising into

the mind of children.

January 2017 - May 2019

Diploma, Art Direction,

Miami Advertising School Europe

Hamburg, Germany.

January 2017 - December 2018

Bachelor, Cinema and Media Engineering,

Polytechnic University

Torino, Italy.

September 2012 - September 2016

JUROR & LECTURER

Canadian University Dubai            

Design Final Competition Juror . 2022   

First Media Design School Singapore              

Design Guest Lecturer . 2020 - 2021   

 

Film Festival Torino                       

Juror . 2015 – 2016

PUBLICATIONS 

Ramadan 2023: The guide to reactive holiday content –

by FP7 McCann’s Giovanni Scopece

07 Mar 2023 - Campaign Middle East

Dubai Lynx 2023 Grand Prix Winners

16 Mar 2023 - Little Black Book

The Annual 2022: Top 10 digital and

social campaigns

28 Nov 2022 - Campaign Middle East

Heinz Arabia Dives into World Cup Spirit

with its Latest Campaign

28 Nov 2022 - AdAge

Real-life Where's Waldo at the World Cup

28 Nov 2022 - The National

Heinz Arabia turns football fan into

human billboard

28 Nov 2022 - Campaign Middle East

How Heinz used an innovative marketing stunt

at the World Cup in Qatar

28 Nov 2022 - DOHA news

Thomas Heinz has been transformed into a

walking billboard for Heinz Arabia

28 Nov 2022 - Your Middle East

Why Is Everyone Trying To #FINDHEINZ?

28 Nov 2022 - Tech Bullion

Mastercard expands decades-long football

legacy through GUINNESS WORLD RECORDS™ title

with Luis Figo

26 sept 2022 - Bloomberg

Luis Figo plays football in zero gravity

27 sept 2022 - Sky Sports

Luis Figo helps break world record on

zero-gravity flight

27 sept 2022 - ESPN

GUINNESS WORLD RECORDS title for the 'Highest

Altitude Game of Football on a Parabolic Flight

26 sept 2022 - Wallstreet

Luís Figo plays in record-breaking zero-gravity

football game

26 sept 2022 - The Guardian

First of Its Kind Zero Gravity Football Game

27 sept 2022 - Little Black Book

Zero-gravity football game played at 20,230 feet

sets unique world record

27 sept 2022 - INDEPENDENT

Luis Figo helps break world record

on zero-gravity flight

27 sept 2022 - TOY.news

The first-of-its-kind football game in zero gravity

conditions to a place where no match

has gone before

27 sept 2022 - Markets Insider

The highest altitude match in history

over 20,000 ft in the air

27 sept 2022 - Time Out Dubai

LUIS FIGO PLAYS IN RECORD-BREAKING HIGHEST

ALTITUDE ZERO-GRAVITY FOOTBALL GAME

27 sept 2022 - EuroSport

Zero gravity soccer game breaks world record

8 Oct 2022 - Fox Detroit

Zero-Gravity Football with Luis Figo -

Guinness World Records

8 Oct 2022 - Guinness World Records

Portuguese legend Luis Figo was among eight soccer

stars who set a new Guinness World Record

26 Sept 2022 - NBC Los Angeles

Zero gravity soccer on plane

26 Sept 2022 - USA today

Luis Figo helps break the world record

26 Sept 2022 - UK Sport

RECORD-BREAKING ZERO-GRAVITY FOOTBALL GAME

26 Sept 2022 - Soccer 24 Africa

First Of Its Kind Zero Gravity Football Game

20 Sept 2022 - Press Release Network

A diverse team of football heroes from across

the Middle East, Europe, and Latin America.

14 Oct 2022 - Campaign Middle East

Nothing compared to competing in zero gravity,

more than 20,000 feetabove the ground, which

is exactly the scenario agency FP7 McCann Dubai

staged for Mastercard

26 Sept 2022 - Muse by Cllio

Luis Figo flies in a special aircraft

30 Sept 2022 - Switzerland Times

 Mastercard literally took the game to new heights

04 Nov 2022 - ACTIVATIVE

Luis Figo scores a bicycle kick goal

in ‘zero gravity’ football match

5 May 2023 - The Indian EXPRESS

GUINNESS WORLD RECORDS™ title

for the 'Highest Altitude Game of Football (Soccer)

on a Parabolic Flight'

30 Sept 2022 - The Korea Herald

Ever seen a zero-gravity football match?

23 March 2022 - Hindustan Times

L’Oreal Paris holds celebration of women’s

empowerment in Riyadh

23 March 2022 - Arab News

L’Oréal Paris Celebrates Women’s Month

in Saudi Arabia

21 March 2022 - destinationKSA

2021 Forbes 30 under 30 Shortlist

La Stampa Achille Valdata Award Juror

32 Torino Film Festival - torinosette

Campaign Name: Don’t Ignore The Signs

Client: FCB Health - Ads of the World

Campaign Name: Turns Writers into Artist

Client: Faber Castell - Ads of the World 

Campaign Name: The End

Client: FCB Health - Ads of the World ​

Campaign Name: Shortest Horror Stories

Client: 13th Street - Ads of the World​​

DOWNLOAD CV

CONTACT

giovanniscopece2@gmail.com

+971 526844375

Linkedin - Instagram

HONORS & AWARDS

 

​Guinness World Record

Client: Mastercard | Campaign Name: The Out of

this world Match.

Lynx Dubai - Grand Prix

Client: Heinz|Campaign Name: HeinzJack|

Category: Outdoor, Live Advertising & Events.

Lories - Grand Prix

Client: Heinz|Campaign Name: HeinzJack|

Category: Social Media Campaign

Cannes Lions - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Outdoor, Ambient & Experiential.

Cannes Lions - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Innovation in Outdoor.

Cannes Lions - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Excellence in Brand Experience.

Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Breakthrough on a budget.

Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Interactive Experience.

Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Live Advertising.

Cannes Lions - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Social Engagement & Integration.

New York Festival - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Sport, Best use

New York Festival - Silver

Client: Mastercard | Campaign Name: The Out of

this world MatchCategory: Public Relations

New York Festival - Finalist

Client: Mastercard | Campaign Name: The Out of

this world MatchCategory: Sport, FIFA 

New York Festival - Finalist

Client: Heinz|Campaign Name: HeinzJack|

Category: Outdoor

New York Festival - Finalist

Client: Heinz|Campaign Name: HeinzJack|

Category: Branded content entertainment

Webby - Winner

Client: Heinz|Campaign Name: HeinzJack|

Category: Food & Drink

Clio - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient, Out of Home

One Show - Merit

Client: Heinz|Campaign Name: HeinzJack|

Category: Innovation in Out of Home

One Show - Shortlist

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Branded Entertainment

Experiential - Virtual Events

One Show - Shortlist

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Experiential

& Immersive Events - Virtual

One Show - Shortlist

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Social Media -

Stunts & Activations

One Show - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Social Media - Stunt & Activation

MAD STARS - Crystal

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Film Stars 

MAD STARS - Crystal

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Social & Influencer Stars

MAD STARS - Crystal

Client: Heinz|Campaign Name: HeinzJack|

Category: Media Stars > Sectors > Foods

MAD STARS - Crystal

Client: Heinz|Campaign Name: HeinzJack|

Category: Strategy Stars 

MAD STARS - Gold

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Entertainment Video Stars

 

MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: Brand Experience & Activation Stars

MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars

MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars

MAD STARS - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars

MAD STARS - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Use of Ambient media​

MAD STARS - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: PR Stars > Sectors > Foods

 

MAD STARS - Bronze

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: PR Stars > Practices & Specialism > Events & Experiential

MAD STARS - Bronze

Client: Mastercard | Campaign Name: The Out of

this world Match | Category: Media Stars

MAD STARS - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Brand Experience & Activation Stars

Lynx Dubai - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: Guerrilla Marketing & Stunts.

Lynx Dubai - Gold

Client: Heinz|Campaign Name: HeinzJack|

Category: Entertainment: Live Experience.

Lynx Dubai - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Breakthrough on a Budget.

Lynx Dubai - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient Outdoor.

Lynx Dubai - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Use of Ambient Media:

Large Scale

Lynx Dubai - Bronze

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Challenger Brand

Clio - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Guerrilla, Experience/Activation

Lories - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient

Lories - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Single Medium Element

Beauty Fast Forward - 1st Place

Client: L'Oreal | Campaign Name:

Women of Worth Activation|

Category: Activation

Caples - Silver

Client: Heinz|Campaign Name: HeinzJack|

Category: Ambient, Guerilla and OOH

Caples - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: Integrated Campaigns

Caples - Bronze

Client: Heinz|Campaign Name: HeinzJack|

Category: PR

Lynx Dubai - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Immersive Experiences

Lynx Dubai - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Use of social & Digital platforms

Lynx Dubai - Shortlist

Client: Heinz|Campaign Name: HeinzJack|

Category: Talent: Digital & Social

Lynx Dubai - Shortlist

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Brand Experience & Activation

ACE best of Heinz - Winner

Client: Heinz|Campaign Name: HeinzJack|

Category: PR / Earned

Epica Award - Bronze

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Public Relations.

Epica Award - Shortlist

Client: Mastercard | Campaign Name:

The Out of this world Match |

Category: Sport-Related Advertising.

One Show – Young Ones Merit

Client: FCB Health | Campaign Name: The End |

Category: Social Brief.

Clio Awards Shortlist

Client: Adidas | Campaign Name: Laundrogym |

Category: Student Events-Experiential.

Facebook – 4 Second Film                                 

Client: Facebook-Labello |

Campaign Name: Kiss More.

Future Lions 2017 Shortlist                             

Client: Lorpen | Campaign Name: Geosocks.

2018 Applied Arts Awards Winner

Client: Faber Castell |

Campaign Name: Turns Writers into Artist.

SIA – Summit Creative Award Gold               

Client: Faber Castell |

Campaign Name: Turns Writers into Artist. |

Category: Student Campaign.

SIA – Summit Creative Award Gold                 

Client: FCB Health | Campaign Name: The End |

Category: Student Conceptual Idea.

SIA – Summit Creative Award Silver             

Client: BBC | Campaign Name: Alive |

Category: Student Conceptual Product / Idea.

Adobe Design Achievement Awards Semifinalist

Project Name: Lonely Temple |

Category: Fine Art – Video Editing / Post-Production.

Adobe Design Achievement Awards Semifinalist

Client: Adidas | Campaign Name: Laundrogym |

Category: Commercial – Print / Graphic / Illustration.

Adobe Design Achievement Awards Semifinalist

Client: FCB Health | Campaign Name: The End |

Category: Fine Art – Illustration.

​Curiosity. Intensity. Elegance. Humor. Ciao.

bottom of page