An online retail campaign to highlight the comfort and convenience of the Samsung Online Store. Which will then generate peace of mind.
A continuation of the momentum from “From our store, to your door” campaign (Covid Phase 1) - where we encouraged audiences to improve their homes with Samsung products by introducing them to the products and their features.
During this phase (Covid Phase 2 in Singapore), our entry point is the emotional benefit you gain from Samsung products in the home.
Whether it’s quality family time, a delicious meal, the comfort of a cosy home, the happy moments that come as a result from our products.
Art Director . Giovanni Scopece
Copywriter . Emma Low
Senior Art Director . Tim Chai
Creative Director . Sharim Gubbels
This campaign has performed really well with an achievement Rate vs target set and a Growth Rate vs last year.
Phase 1 Direction
Phase 2 Campaign
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