An online retail campaign to highlight the comfort and convenience of the Samsung Online Store. Which will then generate peace of mind.

A continuation of the momentum from “From our store, to your door” campaign (Covid Phase 1) - where we encouraged audiences to improve their homes with Samsung products by introducing them to the products and their features.

 

During this phase (Covid Phase 2 in Singapore), our entry point is the emotional benefit you gain from Samsung products in the home.

Whether it’s quality family time, a delicious meal, the comfort of a cosy home, the happy moments that come as a result from our products.

Credits:

Art Director .  Giovanni Scopece

Copywriter . Emma Low

Senior Art Director . Tim Chai

Creative Director . Sharim Gubbels

Results: ​

This campaign has performed really well with an achievement Rate vs target set and a Growth Rate vs last year.

Phase 1 Direction

Phase 2 Campaign

All my projects

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© 2020 by GIOVANNI SCOPECE