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MASTERCARDTHE OUT OF THIS WORLD MATCH

During the winter of 2022, the biggest event in football was approaching. But we weren't official sponsors of the event - which meant that we weren't allowed to talk about it. So we decided to made the world talk about us by taking the sport out of the world. 

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We chose seven fans to play alongside Luis Figo in a record-breaking zero-gravity match. The stunt involved creating a specially engineered field inside an A310 aircraft which flew over a span of 16 parabolas at over 20,000 ft above sea level.

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A never-before-seen feat in sports and entertainment with more than 233M impressions, 5200 articles, 3500 posts and 6.6B gross reach.

Awards:

Guinnes World Record;

Epica: 1 Bronze, 1 Shortlist;

Lynx Dubai: 1 Bronze, 1 Shortlist;

One Show: 3 Shortlist;

New York Festival: 1 Silver, 1 Finalist;

MAD STARS: 2 Crystal, 1 Silver, 2 Bronze

 

Featured in top-tier titles across international markets including:

The Guardians, CNN, BBC, Sky Sport, ESPN, wallstreetonline, abcnews, Fox News, USA Today, EUROSPORT, Bloomberg, Independent, Reuters, Muse, NBC News, Al Jazeera, Time Out,

NBC Boston

AD . Giovanni Scopece, Francesco Negri  CD . Nayaab Rais, Josephine Younes  CCO . Federico Fanti

Agency . FP7 McCann, Dubai

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