During the winter of 2022, the biggest event in football was approaching. But we weren't official sponsors of the event - which meant that we weren't allowed to talk about it. So we decided to made the world talk about us by taking the sport out of the world. 

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We chose seven fans to play alongside Luis Figo in a record-breaking zero-gravity match. The stunt involved creating a specially engineered field inside an A310 aircraft which flew over a span of 16 parabolas at over 20,000 ft above sea level.

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A never-before-seen feat in sports and entertainment with more than 233M impressions, 5200 articles, 3500 posts and 6.6B gross reach.