DAY - XMAS
A Valentine's day and Christmas movie with the perfect balance of authenticity within a sophisticated cinematic beauty.
What we want the audience to identify with is the sincere and relatable relationships and environment, not a commercial, but the feeling that we are peeking in on actual interactions between real people, even when a camera isn’t pointed at them.
To add to the rich and real visual language, the use of the classing branding of gold that has served Ferrero Rocher for decades. We have achieved this using natural, understated and seemingly incidental elements to bring this gold branding to every frame.
We covered Thailand, Taiwan, China, Australia and Singapore.
Art Director . Giovanni Scopece
Creative Director . Wei Cong Chong, Claudia Ribeiro
Agency . Publicis Groupe, Singapore