We naturally process image quicker than words, so an immersive experience is a powerful tool for engaging people while they wait at train stations and airports. Through enormous augmented billboards in those locations, Samsung will show the entertainment power of its new Oculus Gear VR. 


Art Director . Giovanni Scopece                     


Director . Niklas Frings-Rupp, Miami Ad School Hamburg



SIA – Summit Creative Award Silver

Motion sensors track positioning, perspective and interaction in real time, adapting the display accordingly to the point of view of each spectator.

Prints ads for magazine or billboards will give an example of what you could be able to see using Samsung Virtual Reality glasses. 

Depending of the location you could choose between different immersive experiences like Art, Nature, Sport and Science.

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