We naturally process image quicker than words, so an immersive experience is a powerful tool for engaging people while they wait at train stations and airports. Through enormous augmented billboards in those locations, Samsung will show the entertainment power of its new Oculus Gear VR.
Credits:
Art Director . Giovanni Scopece
Creative Director . Niklas Frings-Rupp, Miami Ad School Hamburg
Awards:
SIA – Summit Creative Award Silver
All my projects
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