Ordinary activities like doing laundry and playing sports are complicated, time consuming and costly in large cities like New York. Not having enough time to exercise is a common excuse and the same goes for doing laundry. So, we created the world’s first laundromat gym that brings the community together to workout while doing laundry. 

Credits:

Art Director . Marianna Von Fedak, 

Giovanni Scopece                                Copywriter . Oddra Lacs                                 

 

Creative Art Director .  Rajath Ramamurthy Agency . Ogilvy & Mather New York      

Awards:   

Clio Sports Shortlist                                                  Adobe Design Achievement Awards Semifinalist

How?

 

With washing cycles that activate the court lights you prefer. In every Laundrogym you could choose between Yoga, Basket or Soccer.

You can find the closest Laundrogym on the Adidas Official App both on Android and Apple devices, get access to connect and share sport events, as well as schedule and reserve a spot in a game.

Who said laundry bags have to be ugly?

 

Pre-order the Adidas Laundrybag to show off your sport passion even while doing basic things. Switch on using it both for your laundry days and gym sessions.

It’s never not enough time.

Combine responsibility with fun.

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