Opioid crisis has risen above our heads without us ourselves noticing that.

It crawls closer and closer with things we think cause no harm: prescription from a doctor, one time syringe, pills from pharmacy. And when it starts with one, then being followed by another, just one more last time again and again, it brings to an addiction.

Our goal is to show the end result for anyone underestimating opioid addiction.

Credits:

Art Director .  Justus Rosenkranz, Giovanni Scopece, Aruzhan Smaielova

Creative Director . Niklas Frings-Rupp, Miami Ad School Hamburg

Awards: ​

 

One Show – Young Ones Merit

SIA – Summit Creative Award Gold

Adobe Design Achievement Awards Semifinalist Ads of the World

All my projects

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© 2020 by GIOVANNI SCOPECE