Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district by educating its less fortunate residents on everything from job readiness to coding.
We designed their new identity that represents their beliefs and their roots.
To emphasize where they come from and what shaped them as an organization,
we decided to take inspiration from the actual shape of the Tenderloin and turn it into our logo-mark.
Using donated pieces from major local artists, we gathered over $50,000 in donations to the organization.
Art Director . Giovanni Scopece
Copywriter . Sarah Sutton, Sara Muchnick
Designer . Jodi Duncan
ACD/Art . Shravan Hegdé
ACD/Copy . Kamil Kowalczyk
Agency . ARGONAUT, Inc. San Francisco