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On the 21st of March, L’Oréal Paris and our inspiring Saudi spokesperson Aseel Omran took over the 82 screens of the Riyadh Boulevard, to share our brand manifesto and Assel’s Lesson of Worth. ​


An unprecedent statement that gave goosebumps to more than 100 key opinion leaders in live and millions of Saudi Women, thanks to their posts, articles and coverage by MBC, the #1 Middle East TV channel.

The estimated reach is up to 190 M.


L’Oréal Paris

Dubai Credits:

Art Director . Giovanni Scopece

Copywriter . Aliza Siddiqi

Agency . FP7 McCann, Dubai

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