The World Cup is not for everyone. Especially for brands that are not sponsoring it.
But Heinz is not just a brand, it's also one hell of a name.
In fact there are more than 100k people around the world that carry this name.
That's why we chose one of them: Thomas Heinz born in Hamburg in a warm German summer of 1982.
He became our mr. Heinz and turned into a walking human-billboard around Doha, in the stadiums and even online, transforming the city in the largest "Where's Waldo?" ever. So for one crazy week people could just stop looking for Messi, Mbappè or Ronaldo and start to #findheinz to win prizes.
Hijacking the World Cup? Nah, Heinzjacking the World Cup with more than 15M impressions and 9M gross reach.
Art Director . Giovanni Scopece, Francesco Negri
Copywriter . Stephanie Rodriguez, Aliza Siddiqi
CCO. Federico Fanti
Agency . FP7 McCann, Dubai
Client . Heinz
Lynx Dubai: 1 Grand Prix, 2 Gold, 3 Bronze, 3 Shortlist;
Webby: 1 Winner;
Clio: 1 Silver, 1 Shortlist;
One Show: 1 Merit, 1 Shortlist.
Featured in top-tier titles as:
Muse, Ad Age Communicate, The National, Campaign Middle East, Doha News, Tech Bullion, Your Middle East.