MASTERCARDTHE OUT OF THIS WORLD MATCH
During the winter of 2022, the biggest event in football was approaching. But we weren't official sponsors of the event - which meant that we weren't allowed to talk about it. So we decided to made the world talk about us by taking the sport out of the world.
We chose seven fans to play alongside Luis Figo in a record-breaking zero-gravity match. The stunt involved creating a specially engineered field inside an A310 aircraft which flew over a span of 16 parabolas at over 20,000 ft above sea level.
A never-before-seen feat in sports and entertainment with more than 233M impressions and a 6.6B gross reach and a Guinness World Record.
AD . Giovanni Scopece, Francesco Negri
CD . Nayaab Rais, Josephine Younes
CCO . Federico Fanti
Agency . FP7 McCann, Dubai
Featured in top-tier titles across international markets including:
The Guardians, CNN, BBC, Sky Sport, ESPN, Epica, wallstreetonline, abcnews, Fox News, USA Today, EUROSPORT, Bloomberg, Independent, Reuters, Muse, NBC News, Al Jazeera, Time Out, NBC Boston