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On the 21st of March, L’Oréal Paris and our inspiring Saudi spokesperson Aseel Omran took over the 82 screens of the Riyadh Boulevard, to share our brand manifesto and Assel’s Lesson of Worth.

This take over was followed by a panel discussion between Assel Omran, CPD MENA Zone Director Maya Ghantous and CPD GM Ahmed Wagih.


The discussion centered around Aseel’s own personal empowerment journey, her partnership with L’Oréal Paris and what the brand slogan “Because You Are Worth It” means to her.

Credits:

Art Director .  Giovanni Scopece

Copywriter . Aliza Siddiqi

Agency . FP7 McCann, Dubai, Paris

Results:

An unprecedent statement that gave goosebumps to more than 100 key opinion leaders in live and millions of Saudi Women, thanks to their posts, articles and coverage by MBC, the #1 Middle East TV channel.

 

The estimated reach is up to 190 M.

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