Opioid crisis has risen above our heads without us ourselves noticing that. It crawls closer and closer with things we think cause no harm: prescription from a doctor, one time syringe, pills from pharmacy. And when it starts with one, then being followed by another, just one more last time again and again, it brings to an addiction.
Our goal is to show the end result for anyone underestimating opioid addiction.
Art Director. Justus Rosenkranz, Giovanni Scopece, Aruzhan Smaielova
Director . Niklas Frings-Rupp, Miami Ad School Hamburg
One Show – Young Ones Merit
SIA – Summit Creative Award Gold
Adobe Design Achievement Awards Semifinalist
Ads of the World
Prints Ads show three different coffins created respectively with pills, doctors prescriptions and syringe-morphine jars.