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Ordinary activities like doing laundry and playing sports are complicated, time consuming and costly in large cities like New York. Not having enough time to exercise is a common excuse and the same goes for doing laundry.
So, we created the world’s first laundromat gym that brings the community together to workout while doing laundry.
Credits:
Art Director . Marianna Von Fedak, Giovanni Scopece
Copywriter . Oddra Lacs
Creative Art Director . Rajath Ramamurthy
Agency . Ogilvy & Mather New York
Awards:
Clio Sports Shortlist
Adobe Design Achievement Awards Semifinalist

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